Apple is today responding to increasing antitrust pressure with an App Store PR blitz. This includes a complete revamp of its main App Store page, a new page promoting the benefits of the App Store to developers, new messaging, and a new program for developers of streaming video apps.

The response begins on Apple’s homepage, with a large banner at the top pointing visitors to the new App Store page. The headline message is ‘The apps you love from a place you can trust’ …

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