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Content, third-party integrations are key to Apple Fitness+ adoption, JP Morgan says

Investment bank JP Morgan expects Apple Fitness+ to bolster the value of the Apple One bundle, but notes that standalone adoption could take some time to ramp up.

Credit: AppleCredit: Apple

In a note to investors seen by AppleInsider, lead analyst Samik Chatterjee wrote that Apple Fitness+ has piqued interest in the same way that Apple TV+ did when it launched in 2019.

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