A company called Echelon Fitness on Tuesday unveiled an exercise bike “in collaboration with Amazon,” but Amazon says it wasn’t involved and has ceased sales on the product pending modifications.

Credit: AmazonCredit: Amazon

Echelon Fitness touted the $500 EX-Prime Bike as “Amazon’s first-ever connected fitness product” that was developed in partnership with the online retail juggernaut. On Tuesday evening, however, Amazon denied that it was ever involved with the product or Echelon Fitness.

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